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The Need For Life Insurance Has Never Been Greater

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This Is Real Life!

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7 Steps to Buying Life Insurance in Your 20s

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Prepare for the future with Life Happens

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Press Releases

Traditional Milestones Continue to Shift as Americans Enter 2021 With a New Outlook on Life, Love and Life Insurance

February 2, 2021

Nearly six in 10 (59%) Americans are planning to make “carpe diem” their new mantra after the COVID-19 pandemic, according to a new study, “Life’s New Appreciations” by Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning.

Industry Associations Unite to Help Address the Life Insurance Coverage Gap in the United States

February 1, 2021

Seven U.S. life insurance trade associations today announced they are pooling their resources to support the efforts of life insurers and financial security professionals as they help Americans get life insurance coverage and the certainty it provides at a time of great financial insecurity for many Americans.

Life Happens’ 2020 Life Lessons Scholarship Program Supports the Education of 48 Students, By Awarding Over $350,000 in Scholarships

October 28, 2020

Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces the recipients of the 2020 Life Lessons Scholarship Program. This year, the nonprofit has awarded a record $351,000 in scholarships to a total of 48 incoming and current college students in the U.S. who lost a parent or guardian who had little or no life insurance.

The Time is Now for Life Insurance: Life Happens & Brooke Shields Kick-Off Life Insurance Awareness Month

September 1, 2020

Brooke Shields returns as the spokesperson for Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning. During September’s Life Insurance Awareness Month (LIAM), Life Happens and Brooke Shields will join together to emphasize the value of life insurance.

Life Happens Launches COVID-19 Financial Relief Scholarship for U.S. Students

August 19, 2020

Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products, launches a COVID-19 Relief Scholarship, an extension of its annual Life Lessons Scholarship Program, to provide financial aid to college or college-bound students in the U.S. who have experienced the death of a parent or guardian due to COVID-19 with little or no life insurance in place.

COVID-19 Sparks New Family Conversations Around Financial Matters

July 8, 2020

Two-thirds (67%) of Americans say that the pandemic has been a wake-up call for them to reevaluate their finances, according to a new study by Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning.

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Research

COVID Has Changed Americans’ View of Life Insurance

COVID Has Changed Americans’ View of Life Insurance

March 2021

New data shows that nearly one-third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.

Life’s New Appreciations

Life’s New Appreciations

February 2021

We uncovered new data that shows traditional milestones are continuing to shift as Americans enter 2021 with a new outlook on life, love and life insurance.

The New American Milestones

The New American Milestones

February 2020

We uncovered new data that shows Americans are delaying traditional life milestones and following alternative paths in favor of financial security.

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Awards

Life Is For Living

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2020 | Silver Telly Winner | Branded Content General-Not-for-profit

2020 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2020 | IMCA Best of Show | Audio/Visual Communication Less than 2 Minutes

2019 | The Communicator Awards | Award of Excellence:

Commercials – General-Non-Profit

A Promise Kept

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2021 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2021 | Bronze Telly Winner | Branded Content General-Not-for-profit

2021 | Silver Summit Creative Award | Not-for-Profit Video

2021 | The Communicator Awards | Award of Excellence:

Online Video – Individual-Non-Profit

Dream On

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2022 | The Communicator Awards | Award of Excellence:

Online Video – Individual-Non-Profit

2022 | Silver Telly Winner | Branded Content General-Not-for-profit

2022 | Bronze Summit Creative Award | Not-for-Profit Video

Life Insurance Awareness Month

2023 | The Communicator Awards | Award of Excellence:

Campaign – Non-Profit
Campaign – Integrated Campaign

2023 | Davos Communications Awards | Best Influencer Marketing Campaign

2022 Annual Report

2023 | The Communicator Awards | Award of Excellence:

Overall Design
Non-Profit

2023 Annual Report

2023 | The Communicator Awards | Award of Distinction:

Non-Profit

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